The ability to target ads or email allows you to pinpoint your desired audience and achieve superior campaign results. Media Impacts uses a number of the leading ad serving, geographic IP and behavioral solutions to offer its clients a menu of targeting capabilities:
| Targeting Capability | Examples |
| Geography/Geo-targeting | Country, State/Province, City, Zip/Postal Code |
| Site Category / Classification | Automotive, Blog/Chat, Business, Education, Entertainment, Finance, Gaming, Music, News, Real Estate, Shopping, Sports, Technology, Travel, Women |
| Daypart/Time of Day | Business hours, Evening Hours, Meal times |
| Browser Type/Version | Explorer, Firefox, Opera, 5.0 and newer |
| Browser Language | English only, Spanish, French, German, Traditional Chinese, Simplified Chinese |
| Operating System | Windows only, XP only, 2000 or later, OS X |
| Demographics | Sex, Age, Income |
| Behavioral | By demonstrated interest or browsing behavior, visited investment site in the last two weeks, previous online conversion for online pharmaceuticals |